Skip to Main Content >

News & Updates


Geelong Defence Alliance Media Release - Land Forces 2016


As it prepares to depart for the Land Forces 2016 expo, the Geelong Defence Alliance (GDA) aims to identify more opportunities for Geelong businesses to diversify into the defence sector.

Organised by Geelong-based organisation Aerospace Maritime and Defence Foundation of Australia Limited, and this year held at the Adelaide Convention Centre from September 6-8, this is the second time Geelong will have a coordinated presence at the defence expo.

"Following the success of the 2014 expo in Brisbane, the GDA has secured a site within the Victorian Government's stand. Having a large Geelong presence is vital to raise the profile of our region at the Land Forces expo," GDA Chairperson Clive Pugh said,

"Promoting the great capacity and capabilities that exists in Geelong is key to engaging with the Defence industry and exploring the opportunities to diversify."

The GDA recently hosted an industry briefing with industry experts which was an opportunity for local businesses to learn more about defence programs, and how to get the most out of attending Land Forces.

"We had a fantastic turn out of businesses, some who already have contracts in the defence sector and are looking for more, as well as businesses with no defence experience wanting to see if they can diversify into the industry," Mr Pugh said.

With the attention now focussed on the Land Forces 2016, the GDA - including delegates from City of Greater Geelong (Enterprise Geelong), Geelong Manufacturing Council, Committee for Geelong, Winchester Australia, Victorian Government and Deakin University - will support Geelong businesses with connections and opportunities at the expo.

"So far, we are aware of nine Geelong businesses that are attending the expo.  The GDA will assist these businesses with referrals, introductions and networking opportunities with key defence personnel and Governments."

Land Forces 2016 is a targeted three-day program of business development seminars, round tables and networking opportunities.  The expo promotes the development of Australia's industrial, manufacturing and ICT resources in the land defence and military sectors.

"Supply chain opportunities exist across a wide range of activities including manufacturing, engineering, professional services - digital, medical, education & training - research and development," Mr Pugh said,

"We are keen to help Geelong businesses explore this sector and encourage any Geelong business that would like to know more about the defence sector to get in touch."

The GDA is a collaboration between Geelong based companies and organisations that have an interest to increase local business involvement in the defence industry supply chain.  Member organisations include Winchester Australia, City of Greater Geelong, Geelong Manufacturing Council, Geelong Chamber of Commerce, G21 - Geelong Region Alliance, Committee for Geelong, Regional Development Victoria, Deakin University, BOC and Andersons.



Media Contact:

Eleanor Green

Communications Officer, Committee for Geelong

Ph: 5227 8075




Upcoming Events

News & Updates

Activate #6 Session Two

Activate #6 - Session Two

LfG 18/19 Seminar: Innovation and Growth

LfG 18/19 Seminar 2: Innovation and Growth

LfG 18/19 Seminar: Education and Training

LfG 18/19 Seminar 3: Education and Training

Current Projects

Proposed Second City Policy Framework

The Committee for Geelong launched a proposed 'framework' for its Second City policy for Geelong, outlining five key themes it believes are central to the future success of Geelong as Victoria's Second City.

Winning from Second - International research paper

What Geelong Can Learn From International Second Cities


"Opened the doors for our business......"

Nick Stahl, General Manager, Boundary Bend Olives

"Putting local Geelong Businesses in front of key decision makers......"

Andy Mathers, General Manager, K-Rock/Bay FM

"The more united we are in business the more successful the transformation......"

Mathew Burns, Brewery Ambassador, Little Creatures