Premier Daniel Andrews launched the Transforming Geelong Roadshow
in Melbourne on Tuesday, he spoke with enthusiasm about Geelong,
the fact it was taking the initiative to sell itself to the world
and that it was doing so with a unified voice.
is not just a great city in our state, it is one of Australia's
great cities," the Premier said. "Geelong is special. Geelong is
unique. Where Geelong goes, so goes our state."
He went on
to recognise how pleasing it was to see such diverse organisations
coming together and showcasing our city with a single voice; one
clear agenda to grow jobs, investment and prosperity.
"It is a
rarity to have such a clear focus and it is a real point of
difference for the great city of Geelong," the Premier said. "It
sets (the city) up well for investment and the public sector
collaborations that you need."
Andrews was right. The room was full of Geelong voices singing in
harmony - a choir intoning the virtues of our great city, and there
is plenty to sing about!
objective of the roadshow was to educate corporate executives and
potential investors about the exciting business and lifestyle
opportunities that lie just 80 kilometres down the highway in the
city on Corio Bay.
key economic and strategic strengths the roadshow highlighted were
Geelong's emergence as: a corporate and government headquarters
hub; a knowledge, innovation and research centre of excellence; a
health and allied services hub; a transport and logistics hub; and
a lifestyle and tourism destination.
government and industry speakers at the launch event, including
Federal MP Sarah Henderson, Deputy Mayor and Enterprise Geelong
portfolio holder, Cr Bruce Harwood, together with Murray Vitlich a
Director of the ports and stevedoring specialist, Patrick - part of
the Asciano group, clearly articulated enthusiasm for Geelong. Many
of our Melbourne guests walked away having seen Geelong through new
received many positive messages about Geelong following Tuesday's
events and, in that regard, the roadshow was a success.
Communicating important messages about Geelong to a new audience
and breaking down misunderstandings about the buoyancy and vibrancy
of our city was a key aim of the roadshow.
perhaps more important was the combined efforts of so many
contributors - diverse Geelong voices - so united and passionate
about our city. It provided an even greater reason for optimism
about Geelong's future.
roadshow brought together many partners including the City of
Greater Geelong, Committee for Geelong, Victorian State Government,
Viva Energy Australia, Geelong Port and Victorian Regional Channels
Authority, together with support from other groups such as G21
Geelong Region Alliance, Geelong Chamber of Commerce and Geelong
without the efforts of the many volunteers and the Committee's
Leaders for Geelong project team, the roadshow would not have been
such a success. We therefore acknowledge Adam Cunningham (Barwon
Water); Amy Gillett (GMHBA); Martha O'Sullivan (Target); Helen
Butteriss (Crowe Horwath) and Ben Broadhead (Harwood Andrews).
They are a fine example of Geelong's emerging
Rebecca Casson is the Committee for Geelong Chief Executive
Officer. Follow the Committee for Geelong on Twitter