While the City of Greater Geelong's approval of the Nuchev
proposal to develop a substantial dairy goat farm at Moorabool was
seen by some as controversial, the positive recommendation fits
with our region's need to expand agricultural industries.
The Committee for Geelong has long supported nutritional dairy
operator Nuchev's plans, recognising the inherent innovation and
long-term contribution the business will make to Geelong. In the
creation of 400 jobs, Nuchev will become a significant local
employer, giving staff access to training and upskilling in a
completely new industry for this area. The company and its staff
will spend locally too, supporting local businesses and becoming an
active advocate of our region as it exports internationally. By
2020, Nuchev will have annual local spend of around $130m, and
advertising of the product and its source to key markets overseas
is expected to boost our visitor economy and promote further
investment in Geelong.
This kind of initiative is exactly what our region needs;
maximising our region's natural advantages to secure new
opportunities, such as the global demand for safe, nutritious food.
And that's Nuchev's mandate - by setting up local production and
processing, it will ensure the integrity and value of the product
for the consumer, from the farm all the way to the shelf.
While the farm has its opponents, the Council took into account
the measures Nuchev has taken to ensure the farm will meet all
regulatory requirements, and to modify plans in response to valid
concerns in the community about possible impacts of the farm. It is
in the company's best interests to ensure its animals are well
looked after, and that the farm is sustainable and minimises
An EPA works approval underlies the application and this should
give comfort that Nuchev has every intention of building a business
our community is proud to have located in our region.
A recent discussion paper by the Advisory Committee to the State
Ministers for Planning and for Agriculture, comments that the trend
towards more intensive but more sustainable production systems is
likely to continue. Operations like Nuchev will provide models of
stringent animal welfare and environmental standards, as well as
best practice health and safety.
Nuchev's innovation in introducing large-scale goat milking and
processing facilities in our region is in direct response to local
and international demand for high-quality, minimally processed,
nutritional milk formula products. As the first goat dairy
operation of this size in Victoria, the farm delivers on state
planning strategies to facilitate intensive animal industries on
land set aside for agriculture. The Council's approval in turn
recognises that this use of the land will support a local operation
with global export potential.
As Geelong transforms, our city must be responsive to global
demand in order to thrive. Nuchev's ambitious but clear vision will
certainly help our region further diversify and prosper.
Rebecca Casson is the Committee for Geelong Chief Executive
Officer. Follow the Committee for Geelong on Twitter