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Businesses take action to showcase Geelong

In response to recent announcements about Geelong, Spiire today hosted a Transforming Geelong briefing to ensure its clients are fully informed on the tangible and exciting opportunities available in Geelong.

The briefing, presented by the Committee for Geelong (CfG) Transforming Geelong team, drew attention to the positive changes that are taking place in Geelong.

"We asked Spiire's clients to look at Geelong through new eyes and see the unique and attractive package it presents as a business and lifestyle choice," CfG CEO Rebecca Casson said.

The briefing highlighted that, with $1.3 billion worth of major development projects underway, and with $2.3 billion worth of projects in the pipeline, the city's potential is being recognised by investors.

"Having been entrenched in the Geelong community for over 12 years, we've seen the region's growth firsthand and want our Melbourne clients to be part of its transformation," Spiire Principal Matthew Payne said.

"We believe it's important to continue to showcase the development opportunities within the Geelong region."

Geelong's unique combination of entrepreneurism, connectedness, affordability and beachside lifestyle is key to attracting businesses, tourists and residents. The population is expected to grow from 225,000 to 300,000 by 2031 and 500,000 by 2050, while visitation to the region has grown to 5 million.

Ms Casson said that, following the success of the Transforming Geelong Roadshow in February 2016, many organisations are undertaking Transforming Geelong briefings for their clients. 

"It is clear that the Transforming Geelong initiative has empowered leading organisations from Geelong to highlight our city's bright future.  Geelong is a resilient city and its ultimate success or failure lies in the positive actions of the business community."



Rebecca Casson presenting at Spiire's office in Melbourne.



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