Blog - Masterclass with Andrew Jones
Alumni Guest Blogger: Philippa Bakes (LfG
Andrew Jones, Co-Founder, G2 Innovation
Australia Post Small Business Hub
Masterclass Session: 3 (Final
The third in the Leaders' Masterclass series did not disappoint.
We are very lucky that Andrew Jones' wife persuaded him to move
from the UK back to her home town a couple of years ago, as he has
now established the Australian branch of his business G2 here in
Geelong. Put simply, he advises businesses on "how to do
innovation" and gave us a snap shot of the topic.
The pace of change in technology has never been faster than it
is now - your kids will probably be doing jobs that aren't even
invented yet. Andrew walked us through some mind-blowing examples
of new technology that already exist or are very close to
- 3D printed houses that cost only
- A self-driving truck with robots in
the back, making products en route to be delivered
- A robotic kitchen that will make your
dinner for you and do the washing up afterwards
He also highlighted some of recent success stories that have
broken the historic mould of how business is done (Uber, with no
vehicles; AirBNB with no property; Facebook with no content).
Andrew talked about the key focus to successful innovation being
understanding what your customer actually wants (rather than what
you want to deliver) and finding a way to give them a better
He also stressed that the key to finding that creative spark is
a result of knowledge plus insight and that we all have the
inherent skill to be creative, it just needs to be developed.
Lastly, that innovation won't happen in your business if we as
leaders do not exhibit the right behaviours - showing to our teams
that it is OK to fail (and learn) and take some risks. Innovation
needs to be something in your strategy and supported by the right
culture for it to flourish.
(Alumni Partner Gforce's
representative Nick Jarvis introducing Andrew Jones)